New Grown Diamond goes above and beyond the current industry standards to offer Beyond Conflict Free Diamonds™ with a listed country of origin of Canada, Botswana Sort, or Russia. Our select group of diamond suppliers demonstrate a robust chain of custody protocol for their diamonds and have the ability to track and segregate diamonds by country of origin.

These suppliers are required to source diamonds that originate from specific mine operations or specific countries that have demonstrated their commitment to follow internationally recognized labor, trade, and environmental standards. We also offer lab created and recycled diamonds, both of which require no new mining. Learn more about our commitment to traceable diamond origins.


Brilliant Earth is the first jeweler to offer blockchain enabled diamonds at scale. In partnership with Everledger, an industry-leading Blockchain technology enterprise, we’re defining next-generation standards in the jewelry industry and continuing our leadership in promoting transparency and responsibility.

The cutting-edge blockchain-based technology has been integrated with our supply chain to seamlessly and securely track gemstone origin and provide greater consumer assurance for responsible practices for a collection of blockchain enabled diamonds.


For a collection of diamonds, Brilliant Earth includes the GIA Diamond Origin Report to help trace the
diamond from its source to its final polished state by uniquely leveraging advanced scientific analysis to
deliver technical rough-to-polish diamond matching. GIA collects and analyzes physical measurements,
spectroscopic data, and imaging of the diamond as a rough crystal before it is cut and polished. A unique
identification number is assigned to the rough diamond. GIA later uses this data to scientifically match the
polished diamond to the original rough crystal it came from.

Browse GIA Origin Report Diamonds


Diamond accents are challenging to track and segregate by origin due to their small size. Our diamond
accents are Kimberley Process certified, but, unless otherwise specified on the product page, we do not
identify a country of origin for our diamond accents. Where possible, our suppliers will prioritize sourcing
accent diamonds that originate from Canada, Botswana, Namibia, South Africa, Lesotho, or Russia. Where
available, we also match the type of accent diamonds with the type of selected center diamond. If a lab
created center diamond is selected, then the accent diamonds may be lab created, as indicated in the
product details.

Our Vision For The Future:
Fair Trade Diamonds

Despite abundant natural resources, many artisanal miners live in abject poverty and endure terrible working conditions every day. The fair trade diamond model is an innovative approach to transforming the artisanal diamond mining sector and improving the livelihoods of miners.

As part of our commitment to ethically sourced jewelry, Brilliant Earth’s goal is to support our non-profit partner Diamond Development Initiative’s work to bring these diamonds to market in the future. Learn more about our giving back.